As a content creator, I spend a lot of time creating videos, graphics, and slides for speaking engagements. It takes up a lot of time, and I've found myself increasingly turning to AI tools to cut out the manual work and help me get to the finish line faster.

After countless trials, I’ve found a select group of AI tools that go beyond automation to improve creativity and the quality of my output.

In this article, I'll share 21 AI tools for content creation to help you go from ideation to multi-format content in no time.

Let's go!

1. Google NotebookLM: AI knowledge integration

Managing large amounts of data and documents can quickly become overwhelming. I needed a solution to streamline insights and surface relevant information. Google NotebookLM integrates AI into my document workflows, making importing, analyzing, and generating content easier.

Here’s how I use NotebookLM:

• Extract insights from documents: I upload research papers or reports, and NotebookLM highlights the most relevant information.
• Summarize complex data: The AI summarizes long, complex documents, saving me time.
• Organize data for content creation: It helps me structure data from various sources, streamlining content creation or presentation-building.
• Generate podcasts from documents: NotebookLM turns key insights into audio summaries I can use as a podcast
• Integrate with Google Workspace: It fits seamlessly into my workflows by integrating with Google Docs and Sheets.

2. Gemini: Exploring alternative AI perspectives

While ChatGPT is often my go-to for AI tasks, I sometimes need to see a problem from different angles. That’s where Gemini, developed by Google, comes in. While it doesn’t always match ChatGPT’s output quality, it offers unique perspectives that I find helpful. Running the same prompt through both models provides multiple approaches to a problem.

Here’s how I use Gemini:

• Compare AI outputs for alternative perspectives
• Combine Gemini outputs with other models to improve efficiency when working on technical tasks

3. Meta AI: Leveraging Facebook’s language models

Meta AI, which operates on Facebook’s language models like LLaMA, offers a unique perspective for content generation and problem-solving. I use Meta AI alongside tools like ChatGPT, often running the same prompts through both to compare outputs and gather diverse ideas.

Here’s how I use Meta AI:

• Compare outputs for content generation: Running prompts through Meta AI and ChatGPT gives me various ideas to improve my content.
• Keyword analysis: Meta AI adds a unique perspective to SEO tasks like keyword clustering and analysis, giving me broader insights.
• Refine workflows: Combining Meta AI with other models diversifies my responses and sharpens strategies for content and SEO tasks.

4. Anthropic’s Claude: Generative AI for detailed and context-rich outputs

While ChatGPT is a staple in my content generation workflow, I’ve found Anthropic’s Claude a powerful alternative for more nuanced and context-rich tasks. Claude often delivers outputs with greater depth, making it perfect for long-form content and complex data analysis.

Here’s how I use Claude:

• Generate long-form content: Claude produces detailed and contextually rich responses, ideal for blog posts and in-depth articles.
• Compare outputs for quality: Running the same prompts through both Claude and ChatGPT gives me varied perspectives, allowing me to choose the best approach for content or SEO tasks

5. Syllabi: AI social content creation

Creating engaging social media content takes time, especially when managing multiple platforms. I needed a way to repurpose my existing content to fit each platform’s unique style. 

Syllaby became my go-to AI tool for transforming long-form content into platform-specific social posts, allowing me to maintain a strong presence without spending hours on new material.

Here’s how I use Syllaby:

• Content repurposing: Syllaby takes my webinars, blog posts, and videos breaking them into shareable snippets for social platforms.
• Optimizing for each platform: Instead of manually adjusting content for each social media platform, Syllaby tailors posts to align with the style and requirements of LinkedIn, Twitter, Instagram, and others.
• Script and outline generation: The tool provides ready-made outlines and scripts based on trending topics, making it easy to generate new content ideas.
• Content scheduling and publishing: Syllaby manages social media calendars and automates posting, helping me maintain consistency across platforms.

6. AIPower: AI content creation for WordPress

AIPower is a powerful AI plugin designed specifically for WordPress. It allows me to integrate advanced AI capabilities into my content management workflows. It is particularly useful for generating, optimizing, and automating content creation on WordPress sites.

Here’s how I use AIPower:

• Content generation: I input prompts or topics, and AIPower generates blog posts, product descriptions, or other web content optimized for search.

• Search Engine Optimization: AIPower suggests keyword integration, meta descriptions, and improvements for on-page SEO elements.

• Content automation: Automates repetitive tasks like meta titles, descriptions, and alt text.

• Automatic images: AIPower finds or generates images that complement the content.

• Content from RSS & Google Sheets: I can repurpose or automate content creation by importing data from RSS or Google Sheets.

7. YouTube Summary with ChatGPT & Claude: Extracting key insights from video content

Watching long YouTube videos or webinars can be time-consuming, especially when I just need the key points for content creation or research. The YouTube Summary plugin extracts concise summaries from YouTube videos quickly.

Here’s how I use YouTube Summary:

• Quickly summarize video content: I paste the video URL and receive a concise summary of the key points, allowing me to focus on the most important information.

• Repurpose content efficiently: These summaries are great for repurposing video into podcasts, blog posts or social media content.

8. SciSpace: Streamlining complex research

When dealing with dense research papers, patents, or technical reports, summarizing key insights can be daunting. SciSpace (formerly known as Sizzy Spaces) integrates with ChatGPT to help me quickly digest complex content through clear, concise summaries.

Here’s how I use SciSpace:

• Summarize technical reports: I upload lengthy documents, like technical SEO papers or patents, and SciSpace identifies key insights and data points, saving me hours of manual review.
• Digest complex content faster: It streamlines in-depth research by breaking down complex concepts into actionable summaries that I can quickly apply to strategy development.

9. Scholarcy: AI research and summarization tool

Conducting thorough research can be time-consuming, especially when dealing with long academic papers, patents, and technical reports. Scholarcy is an AI tool that summarizes lengthy documents and extracts essential information.

Here’s how I use Scholarcy for research:

• Quick summarization: Scholarcy extracts key points from lengthy research papers, patents, or whitepapers, allowing me to grasp core concepts and main ideas quickly.
• Link building and citations: Scholarcy helps me find credible sources and generates citations to back up the content I create.

10. InstantPersonas: AI-generated customer profiles 

Understanding the target audience is vital to creating SEO and content strategies that truly connect. InstantPersonas simplifies this by generating detailed profiles based on the information I provide.

Here’s how I use InstantPersonas:

• Quick persona generation: I input basic demographic details, industry insights, and business goals, and InstantPersonas generates in-depth profiles, covering pain points, motivations, communication preferences, and buying behaviors. This saves me time and ensures I fully understand my audience.
• Segmentation and personalization: The tool allows me to create multiple personas for different audience segments, tailoring content to various customer journeys.
• Collaboration and sharing: InstantPersonas makes it easy for me to share the personas with team members or clients, ensuring everyone is aligned and working with a clear understanding of the audience.

11. Recall: AI content summarization and note-taking

Recall improves my research process by summarizing, capturing, and organizing content as I browse. It’s an excellent tool for gathering insights and staying organized during content planning.

Here’s how I use Recall:

• Content summarization: Condense lengthy articles or reports and extract key points.

• Note-taking while browsing: I can highlight and annotate important information as I browse, and Recall saves everything for future reference, keeping my content ideas organized in one place.

• Access anywhere: With syncing across devices, I can review my notes and summaries from any device.

12. SaveDay: Catalog the web as you view it

SaveDay is my go-to for organizing web content on the fly, especially for SEO research and content planning. It allows me to save articles, images, and critical insights as I browse, creating a digital library I can easily revisit.

Here’s how I use SaveDay:

• Cataloging competitor content: As I browse competitor websites or industry articles, I save valuable content that can inform my strategy. This helps me stay on top of trends and understand what’s working for others.

• Organizing research and ideas: I sort the content I collect into folders for different purposes, such as keyword ideas, backlink opportunities, or SERP analysis. Having everything organized makes my research more efficient.

• Content inspiration: I refer to my SaveDay catalog for trends and strategies when planning new content. This ensures I’m working with fresh insights and ideas.

13. Kiwi Video: Generate video summaries

Kiwi Video is an AI tool that generates concise summaries of video content, making it easier to extract key insights and repurpose content. 

Here’s how I use Kiwi Video:

• Video summaries: Kiwi Video creates detailed summaries of educational videos, helping me grasp the core ideas quickly without watching the entire video.
• Quiz generation: I use the quiz generation feature to test my knowledge after watching a video, reinforcing learning.
• Content planning: The tool’s summaries also serve as a foundation for creating blog posts or structured notes, saving time when repurposing content for educational purposes.

14. OctiAI: AI prompt generation for visual content

Creating the perfect prompts for AI image generation can be tricky, especially when you need consistent, high-quality results. OctiAI generates precise prompts that optimize interactions with visual AI models like MidJourney or Stable Diffusion. 

Here’s how I use OctiAI:

• Art and design prompts: OctiAI creates prompts for generating detailed images, concept art, or designs with platforms like MidJourney or DALL-E.

• Automating visual workflows: It streamlines the workflow for generating variations of artwork or images, ensuring each prompt delivers the desired visual outcome.

• Customization for specific visual styles: I use OctiAI to refine prompts that guide AI models in creating visuals that align with specific artistic styles or brand guidelines to maintain consistency across projects.

15. FreePik: Transform sketches into images with AI

FreePik turns hand-drawn sketches into high-quality images, helping content creators, designers, and SEOs create visuals faster.

Here’s how I use FreePik for content projects:

• Visual content creation: I sketch rough ideas for blog posts, landing pages, or social media posts, then use FreePik to quickly turn them into professional images.

• Creating infographics and diagrams: I use FreePik to create infographics. The tool converts sketches into polished graphics, making my content more engaging and shareable.

16. DALL-E 3: AI-generated images 

DALL-E 3 is OpenAI’s latest image generation tool, perfect for SEOs or content creators needing custom visuals. It turns text prompts into high-quality images, aligning visuals with content strategy to boost engagement.

Here’s how I use DALL-E:

• Unique blog post images: I create visuals tailored to each blog post’s theme, avoiding generic stock photos.
• Custom infographics and visual data: I use DALL-E 3 to generate data visualizations that simplify SEO concepts. 

17. Midjourney: Advanced text-to-image generation

Midjourney transforms simple text prompts into images that align with my content and branding needs. It’s my go-to resource when I need unique visuals quickly without hiring a designer.

Here’s how I leverage Midjourney:

• Custom images: I generate specific visuals for blog posts, presentations, or social media based on text prompts.
• Infographics and visual aids: While not designed for complex data visualizations, Midjourney creates eye-catching infographics and visual aids that elevate the aesthetic of my reports and presentations.

18. FanFuel: AI tool for YouTube content optimization

FanFuel simplifies YouTube content creation, from scriptwriting to metadata optimization. It generates visually appealing thumbnails, optimizes titles, descriptions, and tags, and analyzes video performance.

Here’s how I use FanFuel for YouTube optimization:

• AI thumbnails: I use FanFuel to generate thumbnails that improve my click-through rates (CTR) without spending time on design.
• Script generation: When I need help overcoming writer’s block, FanFuel drafts YouTube scripts based on my video topics, ensuring consistency in voice and style.
• SEO metadata: The tool optimizes titles, descriptions, and tags to boost visibility and rank higher in YouTube search results.
• Analytics chat: FanFuel provides a user-friendly chat interface for analyzing video performance, offering actionable insights without the need to review complex data.

19. Descript: Video editing tool

I love Descript because it edits videos like a text document. I also appreciate how Descript’s AI capabilities produce high-quality videos without needing to master complex editing software.

Here’s how I use Descript in my workflow:

• Text-based video editing: Descript converts videos into text transcripts for easy editing. By editing the text, I can remove filler words or rearrange clips, making video editing faster.
• Transcriptions to improve SEO: Descript generates transcriptions that I turn into subtitles, boosting SEO with keyword-rich text for search engines to index.
• Content repurposing: I pull out key insights from videos to create blog posts, social media snippets, or podcast episodes, optimizing my content for multiple channels.
• Collaborative editing: Descript’s collaborative features allow my team to make edits in real-time, saving hours of back-and-forth communication.
• Creating audiograms: I also use Descript to transform audio clips into audiograms, creating engaging visual content that drives traffic to my site or YouTube channel.

20. Dubverse: Dub videos into multiple languages

Dubverse is an AI tool that I use to dub my videos into different languages, making my content more accessible to a global audience. Expanding the reach of my video content is crucial to my goal of building thought leadership, and Dubverse makes the process seamless.

Here’s how Dubverse fits into my workflow:

• Multilingual dubbing: Dubverse allows me to take my English videos and dub them into various languages with just a few clicks. This means I can reach audiences in non-English-speaking regions without re-recording or creating entirely new videos.
• Improve SEO with multilingual content: With videos available in multiple languages, I can optimize them for international search and improve my chances of ranking for keywords in different regions.
• Accurate AI translation: Dubverse’s AI translation is impressively accurate, preserving the tone and meaning of my original content.
• Easy integration with YouTube: I use Dubverse to upload the dubbed versions of my videos directly to YouTube, saving time.

21. ElevenLabs: AI for text-to-speech

Creating high-quality audio content can be challenging, especially when you want to ensure consistency and maintain a professional tone. ElevenLabs converts text into realistic speech, which helps generate audio versions of my content or dubbing videos in different languages.

Here’s how ElevenLabs fits into my workflow:

• Turning blog posts into audio: I convert written content into natural-sounding speech, repurposing articles into podcasts or audio snippets for audiences who prefer listening.

• Voice cloning: I create a digital version of my voice to generate quick, authentic audio content.

• Creating narrated video content: I add professional narration to videos without manually recording, streamlining the voiceover process.

I know it’s tempting to allow AI to take over your creative process. However, I want you to remember that your unique expertise and personality sets you apart from millions of content creators. Instead, use AI to improve your creativity, streamline manual tasks, and optimize your workflow. With the right tools, AI  can transform how you work, boosting productivity without compromising the personal touch that attracts your target audience.