E-E-A-T Quick Wins — Whiteboard Friday
Itamar shares E-E-A-T quick wins that you can utilize to help your website appear more credible in the eyes of users and Google.
Content Marketing
Content forms the foundation of SEO. If you want to rank, you first need content. If you want to rank well in a competitive environment, you likely need an exceptional content strategy. Content can take many forms: blog posts, product pages, pdfs, videos, forums, and more. Almost anything you put on your website for your audience counts as "content."
Content Marketing is the practice of creating and marketing content for the purpose of driving traffic, increasing awareness, and/or supporting a brand.
In SEO, good content can also drive links to your website, which in turn helps to increase your search traffic from Google.
The Beginner's Guide to Content Marketing : If you’re brand new to content marketing, start here. We’ll explain the basics from A-Z.
Content Marketing Learning Center : Our free content marketing learning hub. Here, we’ve gathered our top resources in one place.
Thought Leadership : Chima Mmeje shows you how to craft a thought leadership strategy that complements your content marketing efforts and positions your brand as the source of truth.
How to Create 10x Content : Wondering just how to go about creating that ten-times-better content? We have a Whiteboard Friday for that.
How to Do a Content Audit : A thorough content audit can reveal your site's opportunities and pitfalls while providing actionable ideas for improvement. This comprehensive guide shows you how.
Most Recent Articles on Content Marketing
21 Top AI Tools for Content Creation in 2025
Overwhelmed by content creation? Explore 21 AI tools that enhance your creativity and streamline your workflow, helping you stand out
How To Do Comprehensive Research for Your Topic Cluster — Whiteboard Friday
In this week’s episode of Whiteboard Friday, Chima walks through what you can do before, during, and after your research process to ensure you’re creating elevated and relevant content within your topic clusters.
7 Psychology-Backed Reasons Why People Buy — Whiteboard Friday
In this episode of Whiteboard Friday, Tasmin dives into the world of psychology. She shares mental models to use in your content to better connect with your target audience, helping them make more informed purchase decisions.
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How To Create Helpful Content Post-HCU
What does it take to create helpful content post HCU? In this detailed guide, Maryann shares a blueprint to guide your content creation efforts
SEO Content Has a Packaging Problem — Whiteboard Friday
In this episode, Bernard explains why SEO content has a packaging problem, introducing concepts such as perspectives to help address the issue.
What Is Keyword Intent and How Does It Impact Your Conversion Rate?
Keyword intent is the key to understanding your audience's needs. Discover how to decode search queries and deliver exactly what they're looking for.
Navigating Content Marketing Amidst the Rise of AI — Whiteboard Friday
In this episode of Whiteboard Friday, Ross talks about how search has changed and how we, as marketers, can navigate that change to produce quality content. With the increased use of AI and LLMs, content creation may seem more complex, but it’s still based on the fundamentals we use every day.
The Best SEO and Digital Marketing Podcasts in 2024
Looking for a way to stay connected to the voices and perspectives in digital marketing? Do you learn from hearing and observing but don't get that experience when working from home? We've got you covered. Check out our curated list of top digital marketing podcasts. These shows go beyond tactics and trends, offering a window into the lives and experiences of SEO professionals. Discover the best SEO and Digital Marketing podcasts that capture the human side of search marketing.
How Pipedrive Increased Organic Sign-Ups by 33% with BOFU Content
Pipedrive revamped its SEO strategy to prioritize bottom-of-funnel content. Read the case study to learn how the SaaS firm increased sign-ups by 33%.
Turn Marketing Into Meaningful Relationships — Whiteboard Friday
In this episode, Navah reminds us that long-term relationships with customers are fostered through communication and value alignment. With budget and consumer behavior in mind, learn how and where can you best serve your customers the content they are looking for.
Build a Search Intent Dashboard to Unlock Better Opportunities
If you’ve ever labored for hours classifying keywords by topic and search intent, only to end up with a ton of data you don’t really know what to do with, then this post is for you.
Search Intent and the Organic Funnel — Whiteboard Friday
In this episode of Whiteboard Friday, Tom connects search intent to the organic funnel and how this can help guide our keyword research.
How to Close More Sales With Emotion-Driven SEO
Wish your content led to more sales? Use these emotion-driven SEO tactics to create people-first content that sells.