How To Prepare for the Future of SEO: 17 Tips From Lily Ray
11/13/2024
Struggling to keep up with SEO changes and traffic drops? Lily Ray shares 17 strategies on the future of SEO to help you prepare foe 2025
Blog Posts
March Core Update & Spam Updates: Four Major Trends
5/20/2024
Explore the aftermath of Google's March Core Update and Spam Updates and uncover four major trends shaping the search landscape.
How to Drive Traffic in Google Discover: The Ultimate Guide
11/2/2023
Lily Ray shares actionable tips to navigate the evolving landscape of Google Discover to help boost your site's visibility.
3 Important Google Updates to Understand — Whiteboard Friday
11/25/2022
With recent shake-ups to the Google algorithm, Lily Ray joins us for this week’s episode to walk you through three of the most important search engine updates that can affect your SEO strategies.
Measuring E-A-T? — Whiteboard Friday
10/21/2022
The level of trust users have in your brand’s expertise is an important component when vying for that #1 spot, but Google has been ambiguous about what E-A-T actually is, and how it plays into your SERP rankings. In today’s episode of Whiteboard Friday, Lily Ray discusses the ways in which you can prove that all important “E” – expertise.
2020 Google Search Survey: How Much Do Users Trust Their Search Results?
3/2/2020 As a result of Google’s dedication to combating misinformation and fake news, we could reasonably expect searchers to agree that Google has improved in its ability to surface credible and trusted content. But does the average searcher actually feel that way? Path Interactive conducted a survey to find out how users feel about the information they encounter in Google’s organic results.
FAQ, HowTo, and Q&A: Using New Schema Types to Create Interactive Rich Results
8/21/2019 Avoid misusing Schema, or it’s possible Google might take away these fantastic opportunities to enhance our organic listings in the future.
We Surveyed 1,400 Searchers About Google - Here's What We Learned
4/22/2019 We surveyed 1,400 respondents to better understand how they search. Here's what we learned.