Ranking and Visibility
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Google's AI search results are meant to quickly deliver information to searchers, but it is delivering misinformation that ranges from plain bizarre to perilous to public health. Miriam rounds up some of the oddest AI overviews we've seen, explains why we’re being exposed to this feature, and focuses on a famous reality-check anecdote.
In this Whiteboard Friday, Tom takes us through the top SERP features of 2024 by both presence and Share of Voice.
Explore the aftermath of Google's March Core Update and Spam Updates and uncover four major trends shaping the search landscape.
Discover the aftermath of Google's targeted crackdown on reputation abuse. Analyze significant losses, identify patterns, and investigate the impact it has had on major brands.
Discover how AI can revolutionize your marketing strategy by identifying gaps at every stage of the buyer journey.
Unlock the secrets of SERP dominance in 2024 with Tom Capper. Discover the evolving landscape of position one rankings and seize the opportunities amidst shifting trends in SEO.
In this Whiteboard Friday, learn about how to use reading patterns to optimize your content and understand how users are engaging with it.
Explore a decade of Google's ever-evolving algorithm, revealing over 30,000 changes and a surge in updates, as we delve into the intricate dance between human-driven decisions and machine learning's influence on search rankings.
In this article, Giulia sprinkles a bit of cognitive science in the marketing mix to showcase how leveraging the familiarity bias can future-proof any brand.
From videos to featured snippets, discover how SERPs can help us with our content creation in this Whiteboard Friday with Julia-Carolin Zeng.