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Explore by Keyword

Supercharge your keyword research with the industry's most thorough metrics.

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How to use Explore by Keyword

Getting started

Enter a keyword, topic, or phrase for a full performance assessment, SERP analysis, and related keyword suggestions.

Sort and filter keyword suggestions to find keyword ideas that drive search visibility and inform content initiatives.

Add keyword ideas to a Keyword List for clustering and prioritization, or to a Campaign for tracking over time.

Understanding metrics in Keyword Explorer

For each individual keyword you search, you'll see four metrics at the top of each page: Volume, Difficulty, Organic CTR (click-through rate), and Priority. Learn more about how each metric is calculated and what’s considered a “good score” in the Help Hub.

Learn more about keyword metrics

The One-Hour Guide to SEO: Keyword Research

In this Whiteboard Friday, Rand covers everything you need to know about the keyword research process, from understanding its goals and the search demand curve to building your own keyword universe map with Keyword Explorer.

Watch the video about keyword research

Keyword Research Learning Hub

Learn why keywords matter and how to research the words and phrases that can have the greatest impact on your SEO strategies. Check out the Keyword Research Hub in Moz’s Learning Center and dive deep!

Watch the video about keyword research