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Getting started
Enter a keyword, topic, or phrase for a full performance assessment, SERP analysis, and related keyword suggestions.
Sort and filter keyword suggestions to find keyword ideas that drive search visibility and inform content initiatives.
Add keyword ideas to a Keyword List for clustering and prioritization, or to a Campaign for tracking over time.
For each individual keyword you search, you'll see four metrics at the top of each page: Volume, Difficulty, Organic CTR (click-through rate), and Priority. Learn more about how each metric is calculated and what’s considered a “good score” in the Help Hub.
In this Whiteboard Friday, Rand covers everything you need to know about the keyword research process, from understanding its goals and the search demand curve to building your own keyword universe map with Keyword Explorer.
Learn why keywords matter and how to research the words and phrases that can have the greatest impact on your SEO strategies. Check out the Keyword Research Hub in Moz’s Learning Center and dive deep!