Moz Product Updates & New Features

We're excited to introduce the new and improved MozBar! Your free SEO sidekick for Chrome is now even mightier, giving you real-time access to key metrics while you browse. With MozBar, you'll instantly see crucial SEO insights — like Domain Authority®, Page Authority, and Spam Score — right there in your tab. It's SEO research on the fly, powered by Moz's trusted data.

Join over 1 million users who rely on MozBar to level up their SEO game!

• Assess any website’s authority with live metrics and comprehensive link data.
• With MozBar Premium, analyze a website’s Brand Authority™, Moz's exclusive metric that measures a brand’s strength and influence.
• Use the SERP Overlay feature to compare search results side-by-side and export data to CSV for a closer look. 
• Quickly spot technical issues like schema, page optimization, and link structures, all at a glance.

Looking for even more SEO muscle? Upgrade to Moz Pro for premium MozBar features like Ranking Keywords and advanced Brand Authority insights — available with a subscription or free trial.

Head over to the Chrome Web Store and download the latest extension to become an SEO supersleuth!

Download now for free!

We are so excited to announce the launch of our new Moz Affiliate Program! As a Moz affiliate, you'll have the opportunity to promote the Moz tools you love and earn commissions on every sale you generate. If you're passionate about SEO and digital marketing and want to diversify your revenue, this is your chance to partner with one of the leading SEO software companies.
Whether you’re a content marketer, blogger, agency, content creator, or SEO, we can’t wait to see how you share Moz with your audience.

You can read all about this newly launched program on the Moz Blog, or you can head over to our Affiliate Program Page to sign up.

Sign up now!

Back in June, we released the Explore by Keyword 2.0 beta with improved UI and additional metrics. Since then, we’ve been hard at work making further improvements and are excited to announce that Explore By Keyword has been fully updated to the new experience!

Explore By Keyword allows you to learn everything you could possibly want to know about a query. A totally overhauled user experience and a wealth of new information improve this experience.

What’s new in Explore By Keyword?

• The Minimum Domain Authority of the top 10 organic results has been added to the overview of keyword metrics allowing you to gain further insight into the pages competing in the SERP.
• Primary Search Intent is now identified for the searched keyword making it easier to make decisions around keyword targeting and content creation.
• The SERP Features found in the results for the searched keyword are clearly noted at the top of the results, making it easier to see opportunities to update your content and schema markup.
• Keyword suggestions that are Questions have been added to the primary overview page, giving you a quick view of content ideas and tangential keyword opportunities.
• SERP Analysis has been added to the same page as your keyword metrics, so you can scope out the competition without leaving the page.
• Improved SERP Analysis UI makes it easier to see who is competing for the top-ranking positions and what SERP features are included.

Where is SERP Analysis?

If you’ve been using our Keyword Explorer tool for a while, you may be wondering, “Where did SERP Analysis go?” Don’t worry! We’ve integrated it into the main Explore By Keyword results page so you can see who is competing in the SERP without having to leave the page. We’ve also improved the UI and included additional data around SERP feature inclusion.

Where is Keyword Overview?

To offer a more streamlined experience, we’ve updated the workflow in Explore By Keyword so that you are no longer redirected to a different page when you make a query. All your favorite features are still there (including some new ones) - we just made it a bit easier to use.

Ready to check it out? Try it now.

Introducing the updated side navigation menu in Moz Pro! We’re rolling out a uniform side navigation across all pages in Moz Pro. This will provide a more intuitive and streamlined experience as you navigate through the platform. To further improve your workflow, all pages will now feature a full-width layout, providing more space and enhancing readability.

Why did we make this change? This update is all about making your Moz Pro experience even better. By aligning our navigation and expanding page layouts, we’re simplifying how you access tools and data, ensuring you have a more fluid and efficient experience.

Check it out

With the newly released Top Competing Content, you can gain insight into your competitors’ most visible content alongside key metrics like Page Authority and Domain Authority®. See what keywords their high-performing content is ranking for and how you compare. Quickly assess opportunities and strengthen your content strategy to surpass your competitors in the SERPs.

Explore the Top Competing Content tool now for:

• Comprehensive Competitive Analysis: Identify top-performing keywords as they relate to content strategies with precision.
• Actionable Insights: Make informed decisions to optimize your content and SEO efforts and drive better results. Discover which content from your competitors is dominating the SERPs and outperforming your own.
• Interactive Tables: Expandable tables allow you to drill down into detailed comparisons. Easily view top-ranking keywords, their positions compared to yours, and key metrics like keyword volume, difficulty, and click-through rates (CTR%).
• Targeted Research: Filter content effortlessly to focus on specific competitors or keywords, refining your competitive strategy with precision.

Try it now!

Following the release of the all-new Search Intent feature in Keyword Suggestions, we have now added this handy feature to Explore by Keyword (identified as Primary Search Intent). Powered by Moz Data and generated by Moz AI, this tool can help you identify the primary intent associated with your target keywords. Having this information in Explore by Keyword and Keyword Suggestions makes it even easier to make data-informed decisions around content creation and strategy.

Try it now

With the newly released Top Competing Content beta, you can dive into detailed insights on competitors' top-ranking keywords, positions, Page Authority, and Domain Authority® — all in one place.

Explore the Top Competing Content tool now for:

• Comprehensive Competitive Analysis: Identify top-performing keywords as they relate to content strategies with precision.

• Actionable Insights: Make informed decisions to optimize your content and SEO efforts and drive better results. Discover which content from your competitors is dominating the SERPs and outperforming your own.

• Interactive Charts: Drill down into detailed comparisons with interactive drop-down charts. Easily view top-ranking keywords, their positions compared to yours, and key metrics like keyword volume, difficulty, and click-through rates (CTR%).

• Targeted Research: Filter content effortlessly to focus on specific competitors or keywords, refining your competitive strategy with precision.

Try it now!

We recently released the all-new Search Intent feature in Keyword Explorer. This tool can help you identify the primary intent associated with your target keywords, allowing you to make data-informed decisions around content creation and strategy. Understanding a searcher’s intent is the first step to ensuring you provide content that meets their needs. Powered by Moz Data and generated by Moz AI, the Search Intent feature is live now in Keyword Suggestions.

Try it now

We are happy to announce the addition of new locale support in our Explore by Keyword and Keyword Suggestions tools within Keyword Explorer. You are now able to access keyword research data for the following locales:

• Angola - pt - AO
• Brazil - pt - BR
• China - zh - CN
• Hong Kong - zh - HK
• Mozambique - pt - MZ
• Portugal - pt - PT
• Taiwan - zh - TW

Try it now!